[NEW BALANCE] SELECTED CAMPAIGN PIECES FROM 2026. MY CO-OP EVALUATION!
POWERED BY THE GARDEN VERSION 1.4 ⌂
[ELEVATED 3D WORKFLOW] - 2026
design 1
This was an ongoing project that I developed in collaboration with design teams to embed an elevated 3D workflow into the North American Marketing Team’s creative ecosystem. For the renders, each needed to maintain a one-to-one representation of the product, the interior setting, and the built environment. Much of this involved a lot of site-specific research as well as designing for modularity.
Because of the nature of the co-op program at Northeastern, I wanted to create a system that would effectively “outlive” my 6-month tenure at the company. Therefore, all of my renders can be fully edited outside of 3D software. This was essential to make it accessible, as a design team doesn't always have 3D expertise. MOREOVER, quick modularity was essential because successive campaigns progressed quickly and frequently. This could not be a siloed modality. As a result, we could change all creative material, lighting conditions, and even weather without needing 3D expertise. Designers were upskilled on the mockups as needed.
Context 2
All renders went through several rounds of revision and crit before circulation. Critiques were mostly held within the NAVM design team; however, I made a big effort to ask the 3D visualization team for advice on systems, mockup workflows, and correct practices for Photorealism. I found my conversations with Kayla Woehr (Manager, 3D Visualization [Apparel]), Edward Ferrari (Manager, 3D Visualization [Footwear]), and Onur Gun (Director, Computational Design) particularly helpful to this end.
CAMPAIGNS INCLUDED 2026 GREY DAYS, ELLIPSE DOMESTIC LAUNCH, AND OTHERS. SELECTED, APPROVED RENDERS CAN BE SEEN HERE.
I initially proposed the idea to the wonderful Azadeh Sherafinia, whom I cannot thank enough. The creative workflow was developed in collaboration with her and Amber Bazdar, director of NAVM, alongside the great US creative ops team- specifically Matthew Divita and Hang Leach.
Use or reproduction without permission is prohibited.
SOFTWARE 3
Blender, PHOTOSHOP, Illustrator
ROLE 4
3D ArtisT, 3D dESIGNEr, GRAPHIC DESIGNER, UX Designer
⢯ *26 - 3-6/- SELECTED ^
[new balance x kith] - 2026
design 1
In May-June, I had the great opportunity of being a part of the design process for the Kith x New Balance West Hollywood launch. This particular campaign was done in time with the Kith/ New Balance 15th anniversary—something that is echoed throughout the built environment. Graphic features are meant to reference illustrations created by the artistzac for the anniversary, in cohesion with faux newspapers, a vintage typewriter, concrete shoe molds, and adjacent designed table decor for vignettes across the space. The store is largely influenced by the New Balance MADE ethos, featuring leather accents and a distinctly mid-century modern revival, “lived-in” spaces (influenced by Eames, Knoll, etc.) The store roughly showcases 200 different pairs of sneaker silhouettes alongside selected collaboration apparel and selected work from our Tokyo Design Studio (directed by Shugo Moritani), as well as synergistic pieces from the New Balance 2026 cycle (including Hoops, Performance, and Lifestyle).
EXPERIENCE info can be found here. The address is 8500 Sunset Blvd, West Hollywood, CA 90069.
Context 2
After my mockup work for Ellipse and Grey Days, and the merchandising cycle, Azadeh Sharifinia invited to me into the latter stage of this project. Much of the design oversight was done in collaboration with Rosie Lee Creative, namely the very talented James Nelson and Tom Sebright-King (along with Kith reps). I was very much a fly on the wall throughout this process and am incredibly grateful for the opportunity to work alongside and learn from those mentioned above.
PRESS:
SOFTWARE 3
Blender, iwd
ROLE 4
3d designer, UX Designer
⢯ *26 - 5-6/ - KITH LA ^
[WORLD CUP - NB FOOTBALL] - 2026
design 1
Throughout the duration of June, I had the fortunate opportunity to take part of the spatial design/inspection of the World Cup pop-up event (“Football House”) at New Balance’s TRACK in Boston. Launching on the first day of the World Cup, the TRACK experience was a measured, “open-house” style event that was initiated in cohesion with similar pop-up experiences in New York, LA, and Miami (all happening at around the same time). Creators/press/visitors were allowed to try on and test the newly released Furon V9 and play on the TRACK official setup. A soccer tournament was also hosted on the set fields with accompanying trainers. Vignettes around the building were set up akin to locker rooms and were athlete-ambassador-forward, showcasing namely Bukayo Saka, Eberechi Eze, and Timothy Weah.
Context 2
These World Cup experiences were directed largely by the talented Frank Clyburn and Shaina Travis. I worked together also with the awesome Mathew Divita in Boston. This was done in association with super talented Sarah Marston (NYC), Erin Carter (Miami), and Azadeh Sharfinia.
⢯ *26 - 6/19 - HYPEBEAST ARTICLE ^
[GREY DAYS GRAPHIC] - 2026
design 1
A graphic made for Grey Days 2026 featuring the 880R black silhouette. This was designed in Photoshop using some available marketing materials, with a noise map overlay and some custom-illustrated features. It was done within a quick turnaround window to be presented to retailers on a mockup basis.
Context 2
This was one of the first pieces of design work I did during my time at New Balance. Looking back, it was also one of the primary reasons I was tasked with working “above my weight,” so to speak. In fact, this poster is something I hedged early on to build trust with higher management in my design process. Much of the 3D work above, for example, would have likely been written off—or atleast judged differently—had I not started ultimately with smaller projects and built my way up. I cannot thank both Maura Miller and Lauren Tomaz enough for trusting in me with this—the latter of whom was my primary manager for my first 3 months of my co-op. Both encouraged me to keep pushing (Alongside the awesome Kathy hennesy) to get more projects—something that was a lot of the impetus for everything above. They are the best, bar none.
SOFTWARE 3
photoshop
ROLE 4
3D-ARTIST, GRAPHIC DESIGNER
⢯ *26 - 1/ - PDF ^
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